A newly published research study by the India WASH Forum that took place in rural Indian villages has identified and analysed key barriers and motivators of change in sanitation and hygiene behaviour.
Research questions included – “Are there barriers to sanitation arising owing to the lack of knowledge and ignorance about the benefits of having and using toilets or from a deeper level of self-perception barriers of caste, class and gender? Who among village habitants are adopting building and using toilets and why? At what threshold level are more people willing to adopt or change their behaviors to start building and using toilets? What is the role of Behavior Change Communication (BCC) messaging and how is it perceived by the people? Why is it not working?”